Global Medical Response

Pitched by Jacob from the original request for an encompassing brand video to feature in the rebrand campaign from AMR, American Medical Response, to GMR, Global Medical Response.

The film walks through a scenario in which all of GMR's services are in action. Between the scenario, testimony from GMR's leaders carries the core statistics of the company's impact on medical response in both time and in mass. The scenario is an accident, and the film follows a patient's journey from the accident through to recovery, tying back to Global Medical Response as the bridge for the patient's care journey.