SWARM Hackathon 2025

Annual event bringing developers together to compete for solutions that could be implemented in future Toyota vehicles and products.

The ask: a full stylised brand motion kit for the 2025 event · motion design for all LED displays · a modular toolkit of lower thirds, transitions and elements that combine into videos, slides and presentation content. Constraint: maintain the legacy of the brand and do not touch the logo — all motion had to complement it.

Returned a full motion graphics kit, modular by design, in a clear pop-comic style language with glow elements per the client's request. The pop-comic style was chosen to complement the bold, blocky logo and typeface the client already had. Glow was specified for accenting and LED display use only — an onstage backdrop, for instance — so it did not compete with a style that is by nature flat and solid.

A main film was also requested and achieved through V-LAB editor Max Presement.