Toyota Motor North America
RECHARGE
01:43
Credits
- Client
- Toyota Motor North America
- Role
- Creative Director · Director
- Agency
- Studio One
- Editorial
- V-LAB
- Runtime
- 01:43
- Year
- 2026
Brief
Opener for Toyota's RECHARGE sales training event.
Approach
The client wanted to revitalise and improve on their previous opener videos. V-LAB studied the earlier openers and built a list of improvements the new film would solve: modernised editorial technique, bespoke motion design tailored to the RECHARGE brand, and a more cinematic finish.
Result
All of it was done per discussion with the client, having discovered their interest in cinema and cinematic video style.
Stills
