Skip to content
Jacob Vu
← The Index
Lexus

GX Cat-Back Exhaust

Creative DirectorVFX SupervisorEditorMotion DesignerMotionVFXEditCompositingDesign2025
00:24
Credits
Client
Lexus
Role
Creative Director · VFX Supervisor · Editor · Motion Designer
Agency
Studio One at Toyota
Runtime
00:24
Year
2025
Brief

Started as an experiment in combining AI tools with visual effects practice to build a pipeline for creating transitions between still footage. It became a short campaign played at Lexus dealers nationwide for the GX cat-back exhaust accessory.

Result

Built from seven angles of still footage. It stands as a case for ethical use of AI in media — AI serving as a tertiary tool inside a complex visual effects workflow, to reach a handcrafted, high-quality piece with unusual motion.