Lexus
GX Cat-Back Exhaust

00:24
Credits
- Client
- Lexus
- Role
- Creative Director · VFX Supervisor · Editor · Motion Designer
- Agency
- Studio One at Toyota
- Runtime
- 00:24
- Year
- 2025
Brief
Started as an experiment in combining AI tools with visual effects practice to build a pipeline for creating transitions between still footage. It became a short campaign played at Lexus dealers nationwide for the GX cat-back exhaust accessory.
Result
Built from seven angles of still footage. It stands as a case for ethical use of AI in media — AI serving as a tertiary tool inside a complex visual effects workflow, to reach a handcrafted, high-quality piece with unusual motion.
Stills





